Search Engine Optimisation (SEO) professionals apply a range of both On Page and Off Page SEO optimisation techniques to get websites to the top of the search engines.
The importance of Off Page SEO
Though the majority of the hard work is seen to happens On Page – the copy content providing a range of keywords and keyword phrases against which the page might return, and the structure (headers, meta tags etc) also contributing to the relevance of the page, a great deal of important SEO is also happening 'Off Page'
In fact, many SEO experts are now of the opinion that what happens 'Off Page' is actually more important for the search engine profile of your web site than what happens on it.
Over the years many 'On Page' SEO (search engine optimisation) factors were exploited, meta tags were abused, pages were stuffed with keywords and so on. The search engines were tricked into giving top positions to sites that really didn't deserve it. In their ongoing efforts to try and reveal true relevance and provide the best possible returns to queries, the search engines have changed their focus to 'Off Page' factors – most notably inbound links.
How inbound links help SEO
The search engines regard inbound links as votes of confidence. The more inbound links you inspire, the better you will rank. Particularly important are links from authoritative sites, and sites with high PageRank. The more influential a web site is, the more 'link juice' will be passed on to you and the higher you will return on search queries.
How to win links and influence people
Off Page SEO involves sharing the value of your content across the Internet. Social media, syndicated articles, press releases and link exchange all present powerful opportunities for people to link in and help you build your own authority.
Talk to your SEO company for more detailed advice on how you achieve better search engine rankings with expertly applied 'Off Page' SEO.
The importance of Off Page SEO
Though the majority of the hard work is seen to happens On Page – the copy content providing a range of keywords and keyword phrases against which the page might return, and the structure (headers, meta tags etc) also contributing to the relevance of the page, a great deal of important SEO is also happening 'Off Page'
In fact, many SEO experts are now of the opinion that what happens 'Off Page' is actually more important for the search engine profile of your web site than what happens on it.
Over the years many 'On Page' SEO (search engine optimisation) factors were exploited, meta tags were abused, pages were stuffed with keywords and so on. The search engines were tricked into giving top positions to sites that really didn't deserve it. In their ongoing efforts to try and reveal true relevance and provide the best possible returns to queries, the search engines have changed their focus to 'Off Page' factors – most notably inbound links.
How inbound links help SEO
The search engines regard inbound links as votes of confidence. The more inbound links you inspire, the better you will rank. Particularly important are links from authoritative sites, and sites with high PageRank. The more influential a web site is, the more 'link juice' will be passed on to you and the higher you will return on search queries.
How to win links and influence people
Off Page SEO involves sharing the value of your content across the Internet. Social media, syndicated articles, press releases and link exchange all present powerful opportunities for people to link in and help you build your own authority.
Talk to your SEO company for more detailed advice on how you achieve better search engine rankings with expertly applied 'Off Page' SEO.
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